Search Optimisation

Your customers are searching for what you offer. The question is whether they can find you.

Getting the SEO foundations right means your website starts working for you consistently, bringing in the right visitors without paying for every click.

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How does SEO work?

Keywords

Keywords are the words and phrases people type into Google when they are looking for something. Good SEO means identifying the right keywords for your business and making sure your pages are built around them.

Technical SEO

Technical SEO is about making sure Google can find and read your website properly. Things like page speed, mobile friendliness and site structure all affect whether Google ranks your site or ignores it entirely.

On-page optimisation

On-page optimisation is how each page on your website is structured and written. The right headings, content layout and page descriptions help Google understand what each page is about and where to rank it.

What the SEO Foundation setup includes

Technical SEO Audit

We start by auditing your website for page speed, crawl and indexing status and mobile performance and fix any issues that are impacting your Google rankings.

Keyword Research

We find out what your customers are searching for and map the right keywords to the right pages on your site. Not just the most popular keywords, but the ones that will drive meaningful traffic to your site.

On-Page Optimisation

We restructure and optimise your existing pages so they are set up to Google's standards. We add the right headings, structure and metadata that help Google rank your pages above your competitors.

Internal Linking

We ensure visitors to your website can get to where you want them to go by auditing your internal linking structure. This also helps Google recognise which pages matter most, which improves your overall rankings.

Local SEO

For businesses serving a local area, appearing in Google Maps and local search results can be the most valuable SEO work you do. We optimise your Google Business Profile and local presence so nearby customers can find you first.

How the setup works

  • Full technical SEO audit
  • Keyword research for your core pages
  • On-page optimisation of your core pages
  • Internal linking improvements
  • Google Search Console setup and connection
  • Written summary of all changes made and why

Optional monthly management adds:

  • Rankings monitored across your core keywords each month
  • Technical fixes handled as issues arise
  • Content recommendations to help you rank for more searches
  • Link building opportunities identified and recommended
  • Google Business Profile actively managed. Posts, updates and review monitoring included.
  • Monthly performance report
From £600 One-off setup fee Monthly management from £400/mo Month to month. Cancel any time. Get a quote

What to realistically expect

1
Month 1

Foundations in place

Your technical issues are fixed, pages are optimised and Google Search Console is tracking your performance. Your site is now properly set up for Google to read, rank and reward.

3
Month 3

Rankings begin to move

You start to see movement in the keywords we targeted. Your site is being crawled more effectively and organic traffic begins to grow steadily month on month.

6
Month 6

Consistent organic traffic

Consistent organic traffic arriving without ad spend. Pages ranking for relevant searches, more customers finding you every month and a measurable return on your initial investment.

This service pairs naturally with

02 Marketing Analytics

We connect Google Search Console directly to your Looker Studio dashboard so you can see your organic search performance alongside all other marketing channels in one place.

Marketing Partner

SEO is one of the core disciplines included in the full marketing partner retainer. If you want organic search handled as part of a complete marketing function, this is the route.

Your customers are searching. Make sure they find you.

Setup from £600. Foundations built properly and results that compound month after month.

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